I led the full creative process for the BFCM campaign, from concept development through to execution, overseeing the rollout across all channels. This included creating 14 unique email headers and producing over 240 paid ads (60 different ads adapted to 4 varying specifications).

A key challenge was working with limited, older imagery from previous campaigns. To keep the visuals fresh, strong and engaging, I reimagined these assets using a bold text lockup and a black-and-white colour palette, incorporating animated GIFs and motion graphics to enhance impact.

Most of these email headers include motion. Due to website limitations, some are shown here as static images, but clicking on them will display the full animated versions.