I was responsible for the rollout of Clarins’ latest product launch, Double Serum Foundation. As the first product of its kind in the beauty industry, the campaign needed to make a big impact, drive engagement and deliver a consistent experience across every channel.

Working from the global campaign direction, I developed assets for ecommerce, PR, social, OOH, retailer marketing and training content. I also designed over 110 visual merchandising assets, including lightboxes, plinths, props and point-of-sale signage, and delivered tailored creative for six retail partners, including Myer and David Jones.

My favourite part of the campaign was seeing everything come to life, especially the tram wrap! The launch also exceeded expectations, with the product selling out before the full campaign had even launched.